Develop a logo that remains consistent with the rest of the company's branding while simultaneously updating the branding of the company.
We first started off with the inspiration of the tree. The core and foundation of what the company represents with the tree is adventure and the exploration lifestyle. Next we took that inspiration and blended it with the other aspects of the northern concept with a compass and the "N" from "Northward". We really to heart the companies motto, "Inspired by the northern lifestyle and those who are brave enough to claim it. Finding the balance between adventure and rest." So we worked with that concept to incorporate adventure and a northward "look". The adventure aspect of the north point mixed with the sustainability of the tree, keep the qualities of the brand at its core.
We solved the challenge by providing a clean, modern, and timeless logo. One that can be easily remembered, and one that can be easily recognized. By hitting all the ticks from the branding standpoint, we were able to come up with a wonderful result that both pleased the client and proved "brave enough, and bold to claim the outcome of the lifestyle."